About

Rooted in Theory

For over 59 years, Guidecraft has created unique educational toys and kids’ furniture that put children’s learning experiences and agency first. Our designers collaborate with world-renowned educators, authors, parents, and industry experts to create thoughtful products that empower children to think creatively, problem-solve, and develop their own voices.

We Care About More Than Making Things

At Guidecraft, we care about a child’s immediate environment and the environment at large. We plant a tree with every purchase and use authentic, fast-growing, eco-friendly materials to create products that support both children and the world they’ll grow up in.

A Focus on Safety

Parents and teachers need to be able to rely on the fact that the products they purchase are completely safe for children to use. We’re proud that our Kitchen Helper was recognized for its outstanding safety performance by Consumer Reports in its Sept. 2025 independent testing. The full Consumer Reports article can be read here.

Why Do Families Choose Our Products?

We think a lot about what furniture and toys best support each age, stage, and style of little learner. We think about products that will promote independent thinking and offer opportunities to grow with your child. We choose the highest-quality materials to ensure longevity, even in heavy-use classroom environments.